One of the things I most enjoy about plate-watching is finding people who have managed to cram entire slogans onto their plates. I have always been interested by how creative some people can be when the canvas in which they are allowed to express themselves is limited. In this case, only letters and numbers are allowed, and depending on the state, a maximum of 6 to 8 characters. There was a car parked in front of my house the other day sporting a vanity plate that read “IL SUE U” (pictured). And I thought, “wow, that guy must be a jerk.” Which got me wondering, who would want a custom license plate like that — that would almost force people to make (often negative) assumptions about you without even meeting you? Why would you want to telegraph, via the bumper of your car, that you’re litigious and greedy? Then again, depending on what’s on the plate, I suppose it’s kind of like wearing a silly tee-shirt; it all depends on what you want to telegraph about yourself. (In the case of our mental_floss shirts, you’re telegraphing how cool and smart you are.) So I got my Google on, and found out just how outrageous vanity license plates can be. More than anything, it made me wonder who’s approving these things — some are NSFW!