Me2everyone is all about viral marketing. Viral marketing the term referees to the more the people involved faster the message spread .the basis concept is that the more the people involved more the people buy your product. And if not at least the look close to the message whether any real product is offered or not. In case of me 2 everyone this is a kind of marketing campaign which offers to you that it will give you x share in the profit if you bring x number of new member. The new members are also promised to provide share on behalf of providing x new member and it continues.
Such business planes are seems to highly dramatic. Business owners are very smart now days. No one is going to invest his hard earned money without any proven click through.