The way that businesses are handling their calls has changed forever.  It used to be that a real person would answer your call and take care of you.  But then there was this trend of sending your customers through this big long list of options that not only seemed to take forever, but could get confusing if what you wanted to do did not seem to be an option.  By using ivr speech recognition software business can now talk to a computer directly.  They can tell them just what they want or need to do and the computer hears what they say and gives them what they want.